The retail expansion workflow, end to end
Know where to expand, who owns the category, when to approach, and what to say — here’s how it works.
The first time you use Lazrbeam, Brand Memory learns your brand — current retailers, category, stage, and goals. Every strategy answer and report generation starts from that context. You never re-explain your distribution footprint to get a relevant answer.
Illustrative example — not real contact data.
Tell Lazrbeam the chain, category, and region — or just describe your situation. It maps the buying team and ranks the most likely owner of your category, with role fit and confidence shown — not a list of everyone at the company with "buyer" in their title. Review names and titles before you unlock. Credits only charge on confirm, and not at all if no email or phone is found.
Illustrative example — not real contact data.
Ask Lazrbeam where an account fits in your sequencing. It already knows your brand stage and placements from Brand Memory, retailer programs and slotting rules from CPG knowledge, and — when you've imported depletions — your velocity with inline citations. On Scale, ask it to save a Retail Readiness, Expansion, or Competitor report; the result lands in Reports and can attach to Pipeline accounts.
Illustrative example — not real contact data.
Lazrbeam generates email drafts and follow-up sequences tailored to the specific buyer you unlocked. It's not a template with a name swapped in — it references the chain, the category, and your brand's actual footprint. Edit it, personalize it, send it.
Illustrative example — not real contact data.
Each morning, Lazrbeam sends a summary of what changed at your watchlist accounts — new contacts, unlocked contacts you haven't followed up with, and next moves worth making. It's also on your dashboard all day. You don't have to remember to check. It tells you when something matters.
Illustrative example — not real contact data.
Add targets to the Pipeline, track who you've reached, and pick up where you left off — Lazrbeam remembers. Your brand context carries forward and the recommendations update based on where you've landed.
Illustrative example — not real contact data.
Lazrbeam works when you have retail proof — doors on the board, velocity behind you, a product that has moved. It reads that traction and turns it into your next account. If you haven’t landed your first account yet, this isn’t the right tool for you today.
First national unlock included · no credit card required