Which chain · Who buys · When · What to say
Name the retailer you want. Lazrbeam maps the buying team for your category, shows how confident each match is, and helps you time and write the pitch.
Buyer titles vary at every chain. The person buying Better-For-You Snacks at Kroger has a different title than their equivalent at Sprouts, Whole Foods, or Target. Search “buyer at Kroger” in a generic database and you get hundreds of results — logistics coordinators, senior merchants, category analysts — all mixed together.
Lazrbeam resolves the retailer, banner, category, and region first, then maps the buying team and ranks the most likely owner of your category. Every contact shows its role fit and confidence, so you know which names are a strong match and which are the closest available.
Illustrative example — not real contact data.
Generic tools charge per contact and hand you a noisy export. One Lazrbeam credit unlocks the available business contact records at that company — email, phone, and LinkedIn where available.
You review names and titles before you unlock. If we can’t find an email or phone for the contact, the unlock isn’t charged.
“buyer at Kroger”
Kroger · Natural Snacks · Southwest
Marcus Reyes
Category Buyer, Natural Snacks
Category Manager, Snacks
Illustrative example — not real contact data.
Category reviews run on a calendar. Lazrbeam carries typical review-window guidance for 30+ major banners, so you can plan outreach ahead of the window instead of after it closes — a starting point to confirm with the retailer.
Ask where you should pitch next and Lazrbeam answers from CPG program and slotting knowledge — plus your Brand Memory and imported velocity, with citations, on Pro. On Scale, save Retail Readiness, Expansion, or Competitor reports from the same thread.
Illustrative example — not real contact data.
Most brand outreach to buyers is generic. Lazrbeam drafts pitch emails that reference the chain, the category, and your brand’s actual footprint — and on Pro, follow-up sequences and meeting prep.
Edit it, add your voice, and send it yourself. Nothing goes out without you.
Illustrative example — not real contact data.
Paste your website URL. Lazrbeam pulls your brand story, product details, and positioning, then drafts a sell sheet structured for buyer conversations. Three per month on Starter, unlimited on Pro.
Illustrative example — not real contact data.
Each morning Lazrbeam checks your watchlist accounts and summarizes what changed — new contacts at those companies, unlocked contacts you haven’t followed up with, and next moves worth making. It arrives by email and stays on your dashboard.
Illustrative example — not real contact data.
Brand Memory holds your retailers, stage, goals, and history. Strategy answers and saved reports start from that context, then layer in CPG knowledge and your imported sales data.
Illustrative example — not real contact data.
Search it on the live demo and see the buying team Lazrbeam maps for your category.
No credit card · 3 free unlocks, the first can be a national chain.